Social Media Marketing Services

Social Media Marketing is not about just creating noise about your products. It needs to help your business stand apart in this competition. People do not get attracted just by ads that showcase your products – they need to hear a story to keep them engaged and help you create your brand. So to reach your audience, you as an entrepreneur need to have the art of storytelling. An interesting story has enough power to draw in customers and turn them into conversions. People need something that appeals to them and hence you can have visual stories and get people to read your content. Your storytelling should have certain key elements to make it work – 

Initial Setup- Every story needs a built-up to create an atmosphere that will draw people's attention. Here introduction needs to be given to the characters and how they will give life to the story. Try to set a stage that the customers can connect to. This helps them to identify with your story, thus making it relatable.

Have the main Hero – As every movie has a hero who plays an important role, let your story also have the main lead to whom the audience can relate. Do not make your business or product your hero, as that might tend to bore people who are spending their time and energy visiting your website. You can have the customer as your hero, connecting them to you.

Drama – No story is complete without drama in it. The audience will not come to you if you do not give them what they want. So your drama should state how you will help them solve the problems they face and what they have to gain if they invest in you. You need to paint a picture where you show them how investing in your business will help them make their lives better. Your picture of the drama should connect to them on an emotional level.

Keep them addicted - Businesses should see to it that their content does not bore people. The current generation has a short attention span and keeping them hooked to you is not an easy job. Keep on reinventing the story and give out new ideas. Create a dramatic movement in the story so that the reader sits through the whole story. You need not make the person buy something from you that moment itself but leave something for suspense so that they come back and then this might lead to conversions.

Truth – Storytelling does not always mean just giving out great ideas. They also need to state the truth about whatever you are trying to convey. Being honest and direct lays a foundation for a good story to appeal to potential customers. A simple statement can be weaved into a good story if you thoroughly research what your customers want.

Ending – This is the most important part of storytelling. Going around in circles without completing the story will not help your business. You might have started out well with a captivating start, but if you do not know how to end it properly, your story will lose its importance and meaning. Since a good story has an enticing start and engaging middle order, it must have a good ending. If the user does not like the ending, they may forget the story that had been otherwise good enough for them. Your end should help the customer take their decisions and think of taking their business with you to the next level.

Videos – Along with stories, having a great visual impact to go along with them will also help the business. Showcasing your stories with a video that helps connect with the audience will always lead to conversions.

Social Media Marketing has become one of the most affordable marketing services, and Grepix is a perfect place to help your business reach new levels.

Affordable Digital Marketing Services Company For Startup

Why every business needs a website or Mobile Apps?

The website is the window to the company that is being promoted and hence needs to user-friendly and enthralling enough to the visitor. Regardless of whatever business you might be carrying having a mobile app is essential to create revenue. 

Here are a few thoughts about why every business needs a website or Mobile Apps that act as a window for the goods/services offered by them.

24-hour open shop – If I have a shop which is open from 9 to 5, my business will be limited to only the working hours. With a website or a mobile app, there’s never a downtime for you. Consumers can view your products anytime they want without your supervision. It’s like your shop is open the whole day without anyone being physically present. Both website and a Mobile Apps act as an online store so people are not restricted by geography. Being online every time builds customer relationship and brand recognition.

Present your products in an appealing and beautiful manner – Products can be displayed in an attractive manner so people get fascinated just by the look first and then you can give detailed instructions about the product and its usage. An Eye-catching website and an enthralling Mobile App is what will appeal to the audience.

Value for your money – Once you have your own site or mobile app, you are able to reach out to people anywhere in the world at less cost.  It saves you the cost of advertisements in newspapers, magazines, and brochures sent via emails and money incurred on through any other Marketing Strategy

Provides Social proof – As a customer surfs various sites or apps for the product they want to buy, what they look for is testimonials of several people who have used your goods. So online reviews help a person decide about the potential of your business and it controls their buying power. Your business has a social standing based on customer views on the goods you are selling. Provide your contact information, which includes a phone number and physical location of the business makes the way for trust and business standing. 

Keeping in mind the current trend, almost every business in the marketplace has been approaching a Mobile App Development company for the development of their apps; however only a few seem to succeed. Creating content that keeps the client hooked and makes him come back repeatedly is the Marketing Strategy to be followed by all businesses. With little investment from your end, ensure to hire professionals to create the best mobile-friendly website.